Betterflag vs LaunchDarkly
Feature flags without the MAU bill.
LaunchDarkly charges $10 per service connection plus $8.33 to $10 per 1,000 client-side MAUs, and gates the audit log, approvals, and SAML/SCIM behind an enterprise quote. Betterflag has one meter, flag evaluations, and everything else is unlimited.
LaunchDarkly details reflect published list prices and docs as of July 2026. Spotted something outdated? Email hi@betterflag.app and we will fix it.
Why teams switch
One meter you can forecast
Your bill scales with flag evaluations, nothing else. No surprise line items when you connect a new microservice or your app gets featured somewhere.
Your agents already know it
Create flags, stage rollouts, and kill features from Claude Code or Cursor. Agent keys are scoped and every agent action lands in the audit log with attribution.
No enterprise gate on security
The audit log, RBAC, approvals, and SSO are on the $99.99 Scale tier. Public price, self-serve checkout, no procurement cycle. LaunchDarkly puts the audit log, approvals, and SAML/SCIM behind a custom Enterprise quote.
The math, side by side
A 10-person startup: 5 backend services, a consumer app with 25,000 monthly active users.
LaunchDarkly Foundation
- 5 service connections x $10 = $50
- 25,000 MAU x $10 per 1,000 = $250
$300/mo
Betterflag Launch
- ~5M evaluations/mo, all services and users
- 5M included in the Launch tier
$24.99/mo
LaunchDarkly list prices as of July 2026, billed monthly; annual billing is slightly lower. Evaluation volume depends on your SDK setup and caching.
The honest take
When LaunchDarkly is the better pick
If you are a large enterprise that needs approval workflows at scale, a mature experimentation suite, and compliance certifications across the board, LaunchDarkly earns its price. It is the category creator for a reason.
When Betterflag is the better pick
If you are a team of 2 to 50 and your LaunchDarkly bill keeps growing because you shipped more services or got more users, you are paying for scale you do not use. Betterflag gives you targeting, percentage rollouts, kill switches, and an audit trail for a tenth of the price.
Common questions
Can I migrate my LaunchDarkly flags to Betterflag?
Yes. The REST API and MCP server let you script the migration, or ask your coding agent to do it: read flags from the LaunchDarkly API, recreate them in Betterflag with the same keys and targeting.
Does Betterflag charge per seat or per MAU?
Neither. Every tier has unlimited flags, seats, and environments. The only meter is flag evaluations, starting at 1M/mo for $9.99.
Do I need an enterprise plan for SSO?
No. SSO, RBAC, and the audit log are on the Scale tier at $99.99/mo, self-serve.
Betterflag
Feature flags made easy.
Join the alpha and lock in 50% off, for life.