BetterFlag

All alpha users get 50% off, for life 🎉

Feature flags,
made easy.

Create a flag, stage a rollout, pull the kill switch - in minutes, not sprints. One transparent meter, served from the edge in under 100ms. And your AI agent can run all of it straight from Claude or Cursor.

Feature flags% RolloutsAgent-native MCPKill-switchAudit log

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claude, betterflag mcp
live

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No dashboard required, every action audited, scoped, and reversible.

Everything flags should be.
Nothing you have to babysit.

Ship, measure, and roll back without a redeploy, from the dashboard, the SDK, or your coding agent.

Percentage rollouts

Ship to 1%, watch it hold, then go to 100%. Target by user, plan, or country.

Agent-native (MCP)

Create, target, roll out, and kill flags from Claude, Cursor, or any MCP tool. The dashboard is the observation layer.

Kill-switch

One toggle, human or agent, shuts down a broken feature in seconds.

Scheduled rollouts

Set a launch time. Go to sleep.

Agent-aware audit log

Every change logged: who, or which agent, flipped what, when, and from where.

Edge delivery

Flags evaluated on the edge, under 100ms from anywhere on earth.

Your coding agent is the new dashboard.

You already ship with AI. Your flag tool should keep up. BetterFlag treats agents as first-class operators, not a bolted-on integration.

.mcp.json

// .mcp.json, one block, and your agent controls your flags
{
"mcpServers": {
"@betterflag/sdk": {
"url": "https://mcp.betterflag.app",
"apiKey": "sk_agent_..." // scoped to this agent, fully audited
}
}
}

Works with Claude Code, Cursor, and anything that speaks MCP. The dashboard stays for observing; the agent does the operating.

Full API parity

Everything the dashboard does, the MCP server and REST API do: create flags, edit targeting, stage rollouts, promote environments, read evaluation stats.

Agent-scoped keys

Each agent gets its own key with its own permissions. The audit log always answers the question that matters: which agent flipped this flag?

Approval guardrails

Let agents stage anything, but require a human tap for production kill-switches, configurable per environment. Safer than a human with dashboard access.

From toggle to your users in milliseconds.

The dashboard and SDK are still first-class. Flip a flag, adjust targeting, watch it propagate to the edge, no redeploy.

new-checkout

Disabled · prod

Targeting rules

Rollout

25%

middleware.ts

import { NextResponse, type NextRequest } from "next/server";
import { betterflag } from "@/lib/betterflag";
export async function middleware(req: NextRequest) {
const uid = req.cookies.get("uid")?.value;
// Identify once; metadata rides along on every check after this
if (uid) betterflag.signIn(uid, { signupAt: user.signupAt });
// Country? Already handled. BetterFlag detects it at the edge,
// so "Country is France" just works - nothing to send.
const newCheckout = await betterflag.flag("new-checkout", {
default: false,
});
if (newCheckout) {
return NextResponse.rewrite(new URL("/checkout/v2", req.url));
}
return NextResponse.next();
}

Pricing

One meter: evaluations.

No seat tax. No MAU bill. No free-forever tier, just honest pricing from $9.99. Plans open with the public launch.

Starter

For side projects.

$9.99/mo
1M evaluations / mo
Unlimited flags, seats & environments
Unlimited agent keys (MCP + API)
3 projects
Community support

$5 per additional 1M evaluations.

Most popular

Launch

For shipping founders.

$24.99/mo
5M evaluations / mo
Unlimited flags, seats & environments
Unlimited agent keys (MCP + API)
Unlimited projects
Scheduled rollouts + webhooks

$4 per additional 1M evaluations.

Scale

For growing teams.

$99.99/mo
50M evaluations / mo
Unlimited flags, seats & environments
Unlimited projects & agent keys
Audit log, RBAC & SSO, no enterprise gate
Priority support

$3 per additional 1M evaluations.

Plans open at launch: join the waitlist to lock in 50% off, for life. We charge for traffic served, not for your headcount.

BetterFlag
Feature flags made easy.

Unlimited flags, seats, and environments from $9.99/mo. Join the alpha waitlist and lock in 50% off, for life.