---
title: "Betterflag vs LaunchDarkly: feature flags without the MAU bill"
description: "LaunchDarkly bills per service connection plus per 1,000 MAUs. Betterflag has one meter: flag evaluations, from $9.99/mo with unlimited flags, seats, and environments. See the side-by-side."
canonical: https://betterflag.app/vs/launchdarkly
source: https://betterflag.app/vs/launchdarkly
---
# Betterflag vs LaunchDarkly

Feature flags without the MAU bill.

LaunchDarkly charges $10 per service connection plus $8.33 to $10 per 1,000 client-side MAUs, and gates the audit log, approvals, and SAML/SCIM behind an enterprise quote. Betterflag has one meter, flag evaluations, and everything else is unlimited.

**TL;DR:** One meter, not two · From $9.99/mo · Audit log without a sales call

_What LaunchDarkly is: The enterprise feature-management platform, priced per service connection and per 1,000 client-side MAUs._

## Side by side

| Dimension | Betterflag | LaunchDarkly |
| --- | --- | --- |
| Starting price | $9.99/mo with 1M evaluations included | $10/mo per service connection + $8.33 to $10 per 1,000 client-side MAUs |
| Billing meters | One: flag evaluations | Two: service connections and MAUs, billed separately |
| Cost predictability | Flat tier + published overage ($3 to $5 per extra 1M) | Grows with every service you connect and every user who opens the app |
| Flags, seats, environments | Unlimited on every tier | Depends on plan; usage-billed infrastructure either way |
| Audit log, RBAC, approvals, SAML/SCIM | $99.99/mo Scale tier, self-serve, no sales call | Enterprise tier, custom quote |
| Agents and MCP | Agent-first: MCP server with full API parity, agent-scoped keys, approval guardrails | Dashboard-first; automation via API and Terraform |
| Edge delivery | Evaluated at the edge, under 100ms globally | CDN-backed streaming architecture |

## Why teams switch to Betterflag

- **One meter you can forecast** — Your bill scales with flag evaluations, nothing else. No surprise line items when you connect a new microservice or your app gets featured somewhere.
- **Your agents already know it** — Create flags, stage rollouts, and kill features from Claude Code or Cursor. Agent keys are scoped and every agent action lands in the audit log with attribution.
- **No enterprise gate on security** — The audit log, RBAC, approvals, and SSO are on the $99.99 Scale tier. Public price, self-serve checkout, no procurement cycle. LaunchDarkly puts the audit log, approvals, and SAML/SCIM behind a custom Enterprise quote.

## Pricing example

**Scenario:** A 10-person startup: 5 backend services, a consumer app with 25,000 monthly active users.

**LaunchDarkly Foundation**
- 5 service connections x $10 = $50
- 25,000 MAU x $10 per 1,000 = $250
- **Total: $300/mo**

**Betterflag Launch**
- ~5M evaluations/mo, all services and users
- 5M included in the Launch tier
- **Total: $24.99/mo**

_LaunchDarkly list prices as of July 2026, billed monthly; annual billing is slightly lower. Evaluation volume depends on your SDK setup and caching._

## The honest take

- **Stay with LaunchDarkly if:** If you are a large enterprise that needs approval workflows at scale, a mature experimentation suite, and compliance certifications across the board, LaunchDarkly earns its price. It is the category creator for a reason.
- **Switch to Betterflag if:** If you are a team of 2 to 50 and your LaunchDarkly bill keeps growing because you shipped more services or got more users, you are paying for scale you do not use. Betterflag gives you targeting, percentage rollouts, kill switches, and an audit trail for a tenth of the price.

## FAQ

### Can I migrate my LaunchDarkly flags to Betterflag?

Yes. The REST API and MCP server let you script the migration, or ask your coding agent to do it: read flags from the LaunchDarkly API, recreate them in Betterflag with the same keys and targeting.

### Does Betterflag charge per seat or per MAU?

Neither. Every tier has unlimited flags, seats, and environments. The only meter is flag evaluations, starting at 1M/mo for $9.99.

### Do I need an enterprise plan for SSO?

No. SSO, RBAC, and the audit log are on the Scale tier at $99.99/mo, self-serve.